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This week I was shopping online for some cards for a standard deck I'm building. I came across Siege Rhino and was surprised by it's super low price. It got me thinking, it sees a lot of Standard play and even some Modern play and it's so cheap, not that I'm complaining. This made me wonder why did cards like Glittering Wish skyrocket in price over an anticipated deck that was fragile with mana dorks and four colors. The deck that used Glittering Wish didn't even pan out like the speculators thought.
It all comes down to the ability to obtain more copies of the card. When you look at the fact that there's no way to get more Glittering Wishes (into the economy), but there is a way to get more Siege Rhinos. So there's a premium to getting more Glittering Wishes and that's reasonable. There's also a discount associated with Siege Rhino because we can get more new Siege Rhinos.
What's the discount for there being the ability to get more Siege Rhinos? There are 53 rares in Khans and let's assume someone somewhere online wants every rare so they should in theory all be $3.99 (the price of a pack on Magic Online). They all should be $3.99 minus the value of commons and uncommons but that's not the case because there are cards that people want more and some that people want less.
If this is a card that more than 1 in 53 people want when they open the pack (I'd make that bet) Siege Rhino should cost more than the cost of a pack (of course minus the value of uncommons and commons)?
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but it makes it harder to speculate on cards.
Now the fun part, what can we do with this tedious, boring information? Taking only a couple factors won't give you an exact formula to find over or under valued cards, it will give you a ballpark though if you use the most important factors. The factors vary from card to card so you'll need to use good judgement and do your best to look at the important factors and ignore the unimportant ones.
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