Thursday, October 20, 2011

Scalable, viral business

A scalable business is, by definition, a business that has the potential to grow "a lot" (10x, 100x) with no or little increase of the costs. If you run "X", you can run "2X", "4X", "10X" with few extra efforts.

A viral business, instead, is a business that exponentionally grows because of the word-of-mouth. You have a customer, the customer talks about you to two of his friends and they do the same...

Do you recognize something familiar :-)  ?

No comments:

Post a Comment