Control Panel v4 - Credits - Bot Manual

On the Credits page you can view, add , or delete a customers credit, you can view this page Here. These credits can also be shared between all your bots or certain bot chains in the "sharing credits" feature. 

 Section A:  “Buddy Name” - Locate a specific buddy name to view their credit. “Having credit” – Filter to show customers that have credit > or < a specific value.

Section B: New Credit button – Use this to give credits to a specific customer if they do not have any.

Section C: “View Trades” – This is a link which will bring you to the trade logs and show you all trades done with this buddy.

Section D:  “Edit” – You can modify credits of a customer using this link. **

** Warning:  Removal of customer’s credit is frowned upon and is against terms of service of WOTC.

Continue reading the bot manual...

Wikiprice now showing chains!

Yesterday wikiprice was not working properly, online and offline, because we were deploying a new feature, the grouping by chain.

If a bot belongs to a chain, it will appear in blue with a little "+" sign on the left. Click it to expand the chain and get the details. This is useful because chains share the credits so you can shop in any of the grouped bots and your credit will follow you. This will also save vertical space on your screen so you can view more bots at the same time.

Enjoy!

Psychological pricing vs Float Pricing

What is Psychological Pricing?

Psychological pricing or price ending or charm pricing is a marketing practice based on the theory that certain prices have a psychological impact. The retail prices are often expressed as "odd prices": a little less than a round number, e.g. $19.99 or £2.98. Consumers tend to perceive “odd prices” as being significantly lower than they actually are, tending to round to the next lowest monetary unit. Thus, prices such as $1.99 is associated with spending $1 rather than $2. The theory that drives this is that lower pricing such as this institutes greater demand than if consumers were perfectly rational. Psychological pricing is one cause of price points. (Source)

This Pricing does not only gives the false idea that something is cheaper than normal but also means your will be undercutting competition that are selling a Magic Online card for the "same" (0.01 more) price. This also means that your bot will be listed first on wikiprice when sorting by price and so on.

(Example of Psycological pricing on a well known bot chain, Buy on left, Sell on right.)

This sounds like a straight foward better option when it comes to pricing cards, but there are many situations where "float pricing" can be used in your advantage; Specially on Magic Online.

Float Pricing

Float pricing is a pricing method that takes advantage of the credit system in Magic the Gathering:Online. Pricing a card at 15.01 will benefit a regular customer with saved credit (against a newcomer) as they are likely to be able to take the card for just 15 Event Tickets (plus 1 cent credit). The main advantage of this are the extra sales you will make with this technique with new customers and the reduced amount of "raiding" trades. The same can be done to buying prices (ending on .99).

The way this method helps against raiding is quite simple. If a card is worth between $11.75 and 12.25 and you have it priced at 11, the chances are that you will sell it very quickly to a non regular customer for 11 that will never come back. Having that card at 11.01 means that you will either sell it to a regular customer for 11 Event tickets (while a raider with no saved credits wouldn't take it); or, with a bit of luck, will result in a trade like the one I had bellow last month. 

(on this example you can see one of the big advantages of the float pricing method)

While the trade above was happening I was lucky enough to watch the whole process. The Customer started by picking up the Polukranos, World Eater card, which I had manually priced at 11.01 Event Tickets.

on this specific day that card value spiked up to over 13 Event Tickets

 The Customer had no credits so the bot quoted 45 tix (saving 0.96 credit). If the card was priced at 11.00 the trade would be over within seconds and this person would probably never use my bots again unless he found another great deal in the future.

What happened was completely the opposite to the typical "raiding trade", the customer after a minute or two, started picking other cards trying to round things up to 45.0 so he wouldn't leave 0.96 credit. All the other cards he needed were worth between $2 and $5, meaning that the end result would never be near the 45.0 mark.

On the end this Customer ended up picking up all his needs from my bot resulting in a overall small profit (even though the Polukranos, World Eater were sold quite under the fair price). 

Needless to say that all the other bots that sold the card via "psychological pricing" at 10.99 and even at 11.99 on that day, made a worse deal than me selling this whole package.

This person is now a regular happy Customer... :D

Please comment or share your success stories!

Manual intervention (Part 2)

Giving Away Freebies
While giving away free stuff doesn't sound like the right thing to do, many businesses owe their success to this practice. "Freebie Marketing"(link), also known as the razor and blades business model, is a business model where one item is sold at a low price (or given away for free) in order to increase sales of a complementary good, such as supplies (inkjet printers and ink cartridges, "Swiffers" and cleaning fluid, mobile phones and service contracts).





Freebie Marketing in MTGO
While many might think that giving away free cards isn't beneficial within a MTGO business the reality is, after I done some tests, I had some positive results which I will share with you.
Many of my sales out of the client (such as on my bots website and others) are made by MTGO users that never traded with my bots and many of which are quite new to MTGO. While this seems like a perfect combination to have a bit of a chat and introduce them to my bots (and hopefully get a new regular Customer), the reality is that only about 10-15% ended up using my bots after their order.

The Test
My test was to give every customer(that never used my bots before) that made any order above $10 or so a few cents credit on my bot (such as 0.5 - 0.75), explain them my bots unusual pricing and see what happened. While my sample isn't the biggest, I can tell that within one week of giving the "freebie" at least half of my "test subjects" done at least trade with my bots worth over 1 Event Ticket.

Conclusion
Examples of this marketing strategy can be seen all over MTGO. From "free bots" (easily over half of new players hear about mtgotraders "free bot" within 1 month of playing MTGO) which give a massive advertisement to their chain, to discount codes on first orders, etc.
Remember to be wise if you are trying this path as part of my success could be due to the Customer trust made from a very fast delivery and clear helpful communication on their purchased goods in the first place.

On next week, I'll talk about card transfers.

Remote Control of the ML Bot

We host a series of articles from our friends blog http://www.mtgeconomist.com , a blog dealing with mtg and mtgo economics.

You can read the original article here: 

http://www.mtgeconomist.com/en/mtgo-library-control-remoto-del-bot-parte-6-3/


Previously we took a look at all the settings of the bot. The main problem is that you have to be in front of the computer which is running the bot in order to make any changes in their behavior. To solve it, in this article I will explain how to view the status of your robot, statistics from sales/purchases and even how to make a remote control of the bot.

Control panel on the web

MTGO Library provides an additional service to the software that controls our digital cards store. This control panel can be accessed through our session on the bot website. Upon entering, you will see a page like the capture below.

This section is the “Dashboard” or main desktop where you can access to all available information remotely. As you can see there are 3 different areas:

• Top menu: Access to all bot updates and its price list, as well as the renewal of the licenses (Lite and Pro). 
• Side menu: Mainly displays performance statistics of the bot, however you can also make some changes from here. These options will be discussed in a future chapter because it is more related to strategies when creating your own chain of bots. 
• Main section: Here it is shown the corresponding section selected from one of the previously commented menus. 

Within the left side menu options, firstly there is a series of display options with both, bot information and statistical data:

• Dashboard: Displays a screen capture with the operating system of the bot. Below it is a bar with connection status of that computer. On the right side you can see a summary of the following information from bot: bot status (online/offline and if it is with a customer); status of the Magic Online client (online/offline); 
• Transaction fee or commission due to the bot transactions; date and type of the last transaction; license type (Free/Lite/Pro) and expiration date; and the total value of the collection managed by the bot.
• Trades log: on ​​top of this page there are diagrams with the latest sales statistics representing the total value of trades, number of trades of the most frequent customers, percentage of buyings against sales… Afterwards, there is an advanced search engine transaction, and below there is a list of the transactions for the last 24 hours. In the summary of each transaction you can see its mode (buy/sell/trade), total value, customer name and its date. If you want to see the details, you just have to click on the bar of the transaction to see the following information: 
• List of cards exchanged with their individual price 
• Total value and the value without the customer accumulated credit 
• Tickets received 
• Previous and current customer credits 
• Tickets available on the store after this transaction 
• Fee generated by this transaction 
• Total fees after this transaction (debit to MTGO Library) 
• Links to screenshots generated just when the bot confirms the transaction

• Cards Log: This section is very useful when you want to track the benefits of a specific card. After searching a card, this section shows all its buys and sales with their values attached. The site also summarizes the profit or loss made by this card. Thus, by using this information you can decide, for example, to change the prices of a particular card. 
• Collection History: Summary of the total value of your collection divided by rarity. It is updated every 24/48 hours and, although it is useful to get an idea of ​the value for your stock, often these data are not very accurate. For example, there are some days that I have had almost no sales and my collection changed its value around +-200 tickets. 
• Transaction Fee: List with each renting fee generated and deducted by one of the official MTGO Library accounts. These accounts remove fees by taking tickets from your store every time its the renting fee exceeds the value of 1 ticket. 
• Multimonitor: Current screenshot from each of your bots. It also shows their online status and the commission generated by each one independently. Remember that for every bot you have to pay the fees generated by their respective transactions.

Below these statistics options there are some sections which modify the data the bot works with:

• Credits: Displays the available credits for each client who has done transactions in your store. Each customer on the list offers an option to show all his transactions, as well as the possibility to edit their credits for any reason. 
• Messages: Allows you to change the text of the advertisement shown in the “classifieds” section on Magic Online. This option is very useful if you want to remotely change your advertising. Changes are made every hour, so it may take you a bit to see the update of your advertisement. 
• Sharing Credits: If you have more than one bot, from here you can make to share the credit between themselves. This means that a customer will have available the same credits in your entire chain of bots. 
• Blacklist: Finally, your session on MTGO Library website allows you to add users to a blacklist. Thus, a client on the blacklist cannot trade cards with your bots. You must be very sure to add someone here, and you should only do this if that customer has persistently abused from your stores. This explanation covers all the options you can handle from MTGO Library site to control your stores without being in front of the computer which runs the bots.

How to make a remote access to your bot

As you can see, although the control panel of MTGO Library website has many functions, it may happen that you wish to directly manage any of your bots for pausing, restarting, changing the custom price of a card… There are many methods to solve this problem, however I will explain in detail the one I use: LogMeIn.

Why I use this service? There are many reasons, but the most important are:

• Its basic version is offered for free 
• Very fast and easy-to-use interface 
• Easily manages a lot of computers from a single place. It may be used from different platforms (PC Windows, Mac, iPhone and iPad) 

The last point is very important for me, as it allows the remote control of the bot from your phone when you are far from home (obviously you should have an internet connection).
The steps to start using LogMeIn on the computer you install your bot are the following:

1. Create an account at LogMeIn
2. Login to your account on their website and, from the “Home” section, select “add computer” 
3. Download their application (Free version) and install it on the computer which runs the bot. It will ask you the computer name and if you use a proxy for your connection. 
4. That’s it! In order to use the remote control of your bot, go again to your “Home” section and you will see your computer on the list. Click over it and type the username and password of the user of that computer. 

Conclusions

With these tools you have a complete remote control system for your bot, so you can manage its behavior at any time. This feature is very important because sometimes you have to fix prices of cards, pause the bot, perform maintenance tasks, know the sales/purchases of your store…

The next chapter of this series will show you some of the most common strategies to create your own chain of bots.

Magic Online Profiles

We host the first of a series of articles from our friends blog http://www.mtgeconomist.com , a top blog dealing with mtg and mtgo economics.
You can read the original article here: 
http://www.mtgeconomist.com/en/perfiles-en-magic-online-parte-4



Magic is a game that allows you to have different experiences depending on the priorities of each player. Some people like to make their decks from a random card pool whereas others prefer to select the cards in his deck. There are also casual players whose main goal is collecting. In this chapter of the series I will introduce the importance of the profiles on Magic Online to have a strategy that will minimize your expenses in cards.

Firstly I will discuss what these profiles on Magic Online are about. Then I will advance how you can get benefits regardless of what sort of Magic player you are.

Limited Players

These players are often specialized in drafts so they are so-called drafters. Magic Online launches 8-player drafts queues constantly of the latest sets. Occasionally, older expansions are also added to the drafts queues. There are three main different queues, which differ in the prizes you get and the number of matches you can play:

• Swiss: You play three games by Swiss system, always against opponents with the same victories as you. You win a booster for each win at the end of the draft.
• 4-3-2-2: Elimination system where you leave the draft if you lose a match. The first qualified wins 4 boosters, the second 3 and both third-fourth win 2 boosters each.
• 8-4: Like 4-3-2-2 except for prizes. The winner wins 8 boosters and the second 4 boosters.

Normally, the boosters won are from sets of the draft you play. A draft usually costs 2 tickets plus product (the boosters you open in the draft), or 14 tickets. In the prereleases the price usually raises up to 20 tickets (it is not possible to buy product in this mode). Although you can buy directly from the store of Magic Online, it is usually better to exchange them for tickets on the secondary market because they are cheaper.

A drafter wants to fund their drafts with prizes of previous drafts so they are for free (infinite mode). To do this, the best method is 8-4 which gives you three boosters and another one for the tickets required to play another draft. Of course, you should have to always reach the finals, to be a very good player, to perfectly know the sets and have much luck drawing.

If you like the draft, my suggestion is to start with Swiss for better knowing the cards and play some matches (low risk). When you feel you have learnt the set it is time to change to 4-3-2-2 (medium risk), and if you see you win consistently and have became a master of that draft sets, then move to the 8-4 (high risk). Note that the top players are 8-4 so winning matches here will be quite harder.

Also, you have to consider that you keep the cards you use to create your deck. Thus, you can sell them after the draft and get some extra tickets that makes easier for you to play on infinite mode. Unless it is a very expensive card, I recommend you draw cards to improve your deck before a card with a value of 1 ticket or so that you will not be able to use on your matches (it is better to win a match rather than a ticket, isn’t it?).

Magic Online has recently added the Phantom sealed queues (you build a deck with the cards opened from 6 boosters). The difference with the normal mode is that you do not keep with the cards. The price is much more affordable (4 tickets) and prizes are not bad: winner (3 matches) gets 3 boosters and if you win 2 matches you keep one booster. However, as you do not keep the cards you play this extra value of drafts are lost.

Drafter strategy: use the rewards to keep playing and as profit. Sell ​​drafted cards to exchange for tickets and/or boosters.

Constructed Player

Constructed player prefers to create a deck built with legal cards of a particular format (Standard, Modern, Legacy …). For this purpose, firstly it is required to make an initial investment in order to buy the cards of the deck. Then, this deck can be used on different tournaments as long as you like. The only extra payment for joining tournaments is the registration tickets. There are two main possible constructed tournaments:

• Constructed Queues: For 2 and 8 players, they are 2 and 6 tickets respectively. The first one prize is a booster for the winner. In the second one prizes are distributed as 5-3-2-2.
• Scheduled Events: Usually for 16-256 players with a cost of 6 tickets. It consists of four rounds on Swiss mode, and prizes are 11 boosters if you win 4 games and 6 boosters if you win 3 games.

Constructed player usually play on scheduled events rather than queued events because prizes are quite better for the same entry option. You can firstly play on the Tournament Practice section of Magic Online for training against other players.

Constructed strategy: buy the cards for the deck at the best price possible. Earn as much as possible to amortize the deck or as profit. When changing the deck, sell old cards to the maximum value to minimize losses.

Collectors

There is also a third type of casual player who does not devote much time to the game. However, he likes to have all the cards in order to get any deck or simply because he wants to keep. The goal of this player is to get all the cards of the desired collections and redeem them if he prefers to have them physically.

Collectors are probably those who invest more money in the game. Thus, they need more than anyone to find a way to get the letters with the lowest price. Magic Online offers a fast way to make trading, buying and selling the cards on your collection. The market usually puts a buy price of a card around 10-15% lower than its sell price for highest rarities, and up to 50% difference in the most common ones.

A collector can be a real merchant and go make profit from each transaction. For this purpose he needs two things: a lot of time in front of the computer and an initial investment to start making trades.

Collectors Strategy: get the cards at their buying price and sell quickly to their selling price, gaining profit. Buy the cards in your collection with this benefit.

How to trade cards and get profit without loosing time and with no effort

 All the three profiles of players at Magic Online have this common goal. Drafters want to sell their cards quickly and keep playing. Constructed players want to buy or sell their cards at a good price. Collectors do not want to be waiting in front of their computer waiting for the bid of another player.

The solution? Using a robot software (so-called bot) to work for you day and night getting the benefits of buying and selling cards on Magic Online. In the next chapter of the series I will explain what this wonderful software is about, how it changes the strategy of each player profile and will give you some details on the application that I will use for this purpose.

Float - a different approach...

Float is one of the most straight foward ways of making a profit with mtgo Bots. The more customers leave unused credit on your bot, the more you will profit for it, as you just got more cards than you paid for, or, got more Event tickets than the given cards are worth.
After a few months of running MTGO Bots you will find yourself in a situation where the combined float of all customers will be in the hundreds of dollars, maybe thousands.

Today I've tried something new, maybe stupid, maybe smart, only time will tell;
I've messaged every player/customer that had 0.25+ credit left on my bots and had his last trade with them between april and march.

What to expect!?
Thats what I will find out, but if I have to guess, maybe some of those stopped playing MTGO, some forgot about the credits and will just take whatever cards they can with it and hopefully, some will type "sell" to drop more cards into my bots or pick some big cards and drop more Event tickets in.

What do you think of this? good idea? or.. not really?...