Sunday, October 13, 2013

A comprehensive guide for the aspiring botter (Classifieds Advertisement Part1) Part 18

Classifieds Advertisement Part 1 (Keywords):
In my last post I explained how you can use the PersonalPrices.txt file to set personal prices for individual cards. This week I'll talk about what you should think about when customizing your Classifieds ads.

First thing you need to know is that this ad is your face towards customers.
Some more experienced users will use the wikiprice site to find bots but most will just search the Classifieds, so it's crucial that you write a good ad that includes the right keywords so new customers can find you.

Keywords are words that you should use in your bot's Classifieds message that are words people often search for. As far as I know Wizards haven't released any statistics on this so we'll have to guess which words these are.

Good keyword usage:
Some words are pretty obvious, words like "Buying", "Selling", "Common", "Uncommon", "Rare", "Bulk", "(Popular card's names)" and so on.

These are words you should try to include in your bot's Classifieds messages where they fit.
For example: Rarities and "Bulk" only applies to Lite bots and "(popular card's names)" mostly applies to Pro bots. I would suggest writing real messages like "Now buying Theros" instead of just cramping them in randomly.

A different approach:
Some bot owners choose to include a bunch of random keywords at the end without spaces, just to cramp in as many as possible.
Example: uncommonraremythicbulktherosthsfoilstandard

While this definitely will yield more search hits it looks very messy and a bit unprofessional. I prefer writing real messages containing keywords since I think it looks better and more personal, but it's up to each of you how you want your chain to be perceived.

Bad keyword usage:
Some people choose to include keywords that doesn't even relate to their bot just to get more hits.
For example bots using the keyword "Casual" or "Human" which are usually reserved for humans wanting to sell or trade cards using the classified by hand and not use a bot.

Some even include names of other big chains to pop up when people search for these.
For example search for "Supernova" which is one of the larger bot chains on MTGO and your search will yield something around 120 hits even though the Supernova chain only consists of eight(8) bots.

This looks very unprofessional and I would never deal with a bot that uses this kind of strategy but it's definitely going to yield more searches that picks up their bots.

So it's all up to you how you want to use keywords. You should never underestimate how powerful these are and how much traffic they can yield, but always remember that your bot might come off as unprofessional and even shady if you use the "wrong" ones.

Next week I'll talk more about Classifieds messages and until then, happy botting!

-Tom (Sitrec)
Archbot MTGO Store: ArchBot, ArchBot2, ArchBot3, ArchBot4 & ArchBot5

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