Tuesday, February 12, 2013

The good of the new Redeem Fee

Much has been said about the new Redemption Fee, and for sure there are many negative aspects. Today I forced myself to find out some positive effects. I cannot think that WotC decided the increase just to put more money in the pocket.... I am sure WotC has a long time view... at least I hope.

- First of all, the price of the cards will drop 5%-10%. We will have the same amount of tixs online, but cheaper cards. What does it means? It means that our bots will buy more cards for the same amount of money, and that their collection will be better stocked. This is positive because, as I always say, the return factor of a customer is greatly influenced by the stock / the collection, rather than low prices. Many great chains have so-so prices, still they are full of customers because they simply have very well stocked collections.

- Secondly, cheaper cards and boosters means more newcomers. Mtgo is a very expensive game, and the average teenager cannot afford it. But what if he/she could? This type of new players could account for a large % of the base players. And once a teenager gets its first salary (after 2/3 years)...... he is already attracted to Mtgo and willing to spend money there.

Finally, for redeemers, the situation won't change much. The drop in price will compensate the new fee, and more or less they will earn the same as before. The professional redeemers won't be affected too much - they will, but nothing dramatic will happen.

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