Tuesday, May 21, 2013


We are often told we need to be passionate about our work, our company or the product we are selling. And while it is true, it is also a little bit ephemeral.

Today I heard a better way to describe this:

Transfer our enthusiasm. 

 I love it, and I’m going to use it as a way to judge myself after I present an idea or project to people in the future.

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